"Everyone who has music on Spotify is now able to get their songs in front of the people making these really impactful playlist decisions," Shirley says. With this change to the pitch process, you can fine-tune which pools your music ends up in, helping the right editor find it in order to consider adding your tracks to, say, Chilled R&B or Infinite Indie Folk. Spotify's teams of editors and curators comb through those pools looking for songs that could work on any of the thousands of playlists the service offers. When you and your team pitch an unreleased song-and Spotify for Artists allows you to pitch one at a time-that track enters a pool alongside others from artists both unknown and unsigned, as well as superstars and major-label acts. It's detailing the genre and the specific attributes of the song that we think would get it in front of the right people."
"What we're asking is that you describe your music to help put it in front of the right team of editors. "Metadata is just information about the music itself," Spotify senior product manager Steve Shirley explains.
As part of the playlist pitch process, Spotify is empowering artists to have direct input into certain metadata points. This establishes the order of your albums or the associations that algorithms make between you and other artists, among other, far-reaching applications. This includes everything from your genre to your album’s release date, and digital music services such as Spotify use this data to determine how you show up in their service. In a broad sense, metadata is all the contextual information associated with you and your music. This boosts the chances that you’ll connect with new fans already predisposed to showing interest in your work. When you pitch a song, you’ll have the option to fine-tune how you describe the song-its metadata-so that Spotify's editors can more efficiently find which playlists your track might best be suited for. Back in July, Spotify for Artists launched a beta feature designed to give artists, labels and teams a streamlined process for pitching a song for playlist consideration.
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